You already know that Google AdWords can be an important tool to scale your business, even if you're new to PPC marketing If that's something you didn't know, beware of the spoiler ahead: Google AdWords can be an important tool for scaling your business. The problem for Phone Number List most advertisers is that AdWords can be expensive. Every dollar you spend on clicks is a dollar you can't allocate to other areas of your business, so it's critical that everyone counts. Today I'm going to walk you through three Google AdWords hacks to help you generate high-quality leads and make sure every dollar you spend is well spent. These are hacks that I used with almost all of my clients during Phone Number List my time at Google and now employ with all of our clients at Ad Hawk. They have been very successful for these clients and will save you a lot of time and money. Let's dig! Google AdWords Hack #1: The Only Way To Phone Number List Bulk Modify Broad Match Keywords One of the AdWords features that advertisers constantly struggle with is keyword match types. There is a lot of bad information on the internet about which match types advertisers should use exclusively. The truth is, everyone has a time and a place, but I'm going to focus on Phone Number List two of my favorites today: broad match modified keywords and phrase match keywords. I subscribe to the Goldilocks way of thinking for the keyword match types I use most often. Broad match keywords can generate too much irrelevant traffic. Exact match keywords can significantly limit the number of eyeballs on your ads. However, modified Phone Number List broad match and phrase match keywords are fine . (If you need a refresher on the differences between keyword match types, check out this great article by Josh Driller.) Modified broad match and phrase match keywords strike the perfect balance between reaching the widest possible audience while still maintaining some control over the type of user your ads are shown to. This is extremely important if Phone Number List you want to maximize every dollar spent on AdWords.